H.K. Headquarter

Welcome to New-Ray Toys Co., Ltd.

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New-Ray Toys Co., Ltd. "New-Ray" was established in 1987. Headquarter in Hong Kong, and with branch offices distributed in 4 destinations of Los Angeles, Italy, France, Germany. The business of New-Ray group is covered worldwide.

Product Range

Innovative design products with best quality, is the foundation of our great success. New-Ray produces toys of wide arrays that include the renowned die cast range of cars, trucks, motor bikes, helicopter, airplanes and trains, radio remote control products and play sets of reality objects.

Communication with customers & Development of products

Customers are always our main concern. New-Ray actively participates in global toys fairs held in Nuremberg, New York and Dallas to explore new customers. We emphasize on demand of the market. To achieve this, we positively communicate with our customers; understand their feedbacks on the quality, category and price of our products. We then base on this information as the direction of our product development so that we are always in the same route with our precious customers.

Logo & Symbol & Slogan

At the turn of the new century, New-Ray has restored its corporate image. The transformed new globalize logo suggests the corporate is young, dynamic, innovative and forward thinking. The signage in striking contrast colors in red and blue, has light rays that symbolizes cheerfulness, and brings strong visual presence which adds memo ability. All toy packaging bear the symbol of light rays and a brand identifier slogan "Toys For The Real World".


New-Ray is the place for people who are young at hearts to visit. Our commitments are to provide sophisticated toys with excellent play value in first-class quality, and to deliver our products and service in a special way. You can enjoy the convenience of visiting our showrooms that display our most popular toys and your most favorite ones. Please come to enjoy the benefits at any time, any day. We are looking forward to serving you.

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