Set up not so many years ago, the Italian branch of New-Ray Toys Co., Ltd. called "New-Ray Italia Srl" has made giant strides defying the competitive toys and modelling markets.
Ready for being abreast of the times and above all for facing the rival Companies of the toy sector, "New-Ray Italia Srl" has changed for the year 2006 the Company style into "New-Ray Srl" and has moved Office and Warehouse into a new Building which lets to have more space for the goods that arrive in the warehouse and a more operating seat.
This new change has been peacefully undertaken because "New-Ray Srl" is a Company in steady growth and she will become the new "European pole" of the Headquarters placed in Hong Kong: thanking to a valid organization "New-Ray Srl" will make deliveries in all the Territory of Europe.
Meeting the customers' requirements is an "imperative" that "New-Ray Srl" always tries to do in the best possible way, through an appropriate use of the licenses of the most important European brands and an appropriate sale price that seems to fulfil the market.
Besides the presentation of New-Ray items through some articles on toys magazines, leaflets and TV advertisement, another important instrument used by "New-Ray Srl" for the marketing of the products is the International Toy Fair of Nuremberg – called Spielwarenmesse.
During this event "New-Ray Srl" shows her booth which preparation starts a year before the opening of the Fair, in order to plan the presentation of the products and to bring to perfection the introduction of the new items into the European Market.
Thanking to a well-stocked warehouse, to good channels of sale and to a valid staff, "New-Ray Srl" is trusting in finding a support by the customers that are increasingly careful and experienced in valuing a right toy product at the right price.